In Spain group of young Spanish entrepreneurs in collaboration with the University of the Basque Country has released the world’s first blue wine called Gik, which can be identified with the modern generation.
Wine strength is 11.5%, and it is recommended to serve nachos with guacamole, sauce cacık, carbonara pasta and smoked salmon. Gik wineries from Spain presented blue wines, called Gik Live. This was reported on the company’s website. As CTV News notes, the wine color does not affect its taste. On assurances of the company, they have created this wine just for the fun.
Manufacturers say that their sales strategy is based not only on buyer shock by an unusual color. “In psychology, blue characterizes innovation, movement, fluidity and change,” – says one of the authors of wine. Winemakers say that their drink is to impress those who are not afraid to experiment.